Public displays of relations

Hey world , what a wild ride this week has been, I originally wanted to get this baby out a couple days ago but life loves to get in the way so here is this weeks topic.

.. Public relations .. Is it just me or are there an overwhelming number of public relations failures ? Are we as consumers too forgiving ? or is it that many companies are asleep at the switch ?

Let's look at Sony , it took them a week after They got hacked to say "sorry we screwed up". It's like they think its okay consumer information has already been in the hands of hackers for a week without you knowing. It's akin to being four and lying to your mom about who pushed your brother in the sand.

"I INSIST he tripped"

How about some crucial questions such as did they address the issue ? Has their security been stepped up? Well it looks like a no, considering they've been hacked a second and a third time. (Of course since I'm no it expert it may be tougher then I think if it is please enlighten me)

Make no mistake there are countless other examples of companies asleep at the switch, Ketchum (Who's CEO insulted the city he was speaking in via Twitter) . There is also a guy from the ad firm representing Chrysler tweeting (on the corporate account) about bad Detroit drivers yes it was a mistake (he meant to tweet from his personal account) but with your work on the line and the possibility of doing so much more damage why risk it?.

These examples are all new examples , Digital examples if you will. Do I have to touch on the Toyota Crisis? or the Firestone recall?

So heres some questions for these companies:

1 Do you have an ad agency (y) (n)

2 Do you or your agency have a pr department ? (y) (n)

3 Do you regularly pay ether entity ? (y) (n)

4 Do you tell them you made a boo boo ? (y) (n) And if you do , do they act on it ? (y) (n)

If not, please justify their paycheck below in a paragraph or less.

Now heres some equally condescending advice: Make the job of your pr department easier by participating and admitting when you messed up . Make sure they act quickly , or you wont look any better.

Now back to Sony and their security problem ...

Why is company they hired to do their internet security (F-secure) Still employed ? is F-Secure the best ? or even effective/good ( I hope the answer is no to at least question #1 or honestly the hackers will always win.) Honestly Sony has many options in which they can DO SOMETHING but it seems they refuse at the moment

I'm going to email them and ask whats up.

see y'all :D

Listening to:

State of the Internet in Canada address

Hey, Y'all . I know its been awhile (quite awhile actually)

But hey life is busy life is tough , life can be meaner then a strict parent (not that I'd know anything about that) . Life is why I've been AWAY from keyboard for a few months. But I like to write and I write for my reasons and so here I am.

I guess ill start with politics ( I know , Discussing politics is always a great discussion point for peaceful agreement between normally sane people) So lets say conservatives are friends.

These "friends" *COUGH* seem to have well .. interesting views on the internet (i.e end anonymity on the internet , make the internet costs a similar level to MOBILE INTERNET WHICH IS TERRIBLE ) the worst part is the CRTC does not seem to be on the side of a more open internet ... We should change that.

Not knowing which seat to take will have never cost Canada so much.

Now assuming you disagree you'll argue that I'm using hyperbole

With that in mind .. what other country takes away citizens anonymity ? I'll give you a hint it's large, Asian and has a communist government.

Anyway those are my internet based opinions.

on to the real purpose of this blog (I am Job huntin Jason)

I've been only casually searching for work right now and I could probably do more but *SPOILER ALERT* life gets in the way. So for now I'm hanging out and taking care of my house.My friends no doubt know I have my reasons and I will leave it at that.

Soon enough I'll be writing on the state of advertising (or maybe ill make a state of the union style video) I feel like its a theme.

sources

http://openmedia.ca/blog/proposed-crime-bill-makes-anonymity-and-hyperlinks-illegal-canada

http://openmedia.ca/crtc

http://openmedia.ca/blog/open-letter-concerning-not-so-open-internet (read this if you're not caught up)

its been awhile and some miles , If I had a bet I'd say Cossette

Alright so I have not posted in awhile but its time for me to get back into the game .

I had a group interview at Cossette a couple weeks ago (January the 13th) and learned quite a couple things I would like to pass on.

1) It's AS GOOD or BETTER to have the right questions then it is to have the right answers. Asking the right questions shows you are curious (and Possibly Intelligent) since with the right question you can demonstrate what you already know as well as a willingness to learn.

2) Stick out , That is if you can . its like a race, the company/agency wants to see who runs fastest. Alot of times this can be achieved by #1

3) ALWAYS Bring pen and paper , I regret not doing this.

4) Do your research . Weather you graduated and went into something else and are coming back to what you studied for , or whatever your plan is . You have to keep up YOU have to keep relevant.

5) Alot of the big agencies will always ask you what your favorite campaign is . do your research and come up with as much facts as you can when it comes to 1) WHY (was it interactive , engaging ? amusing? memorable?) what were the RESULTS (measurable ones) the try to find one that scored big for the client and entertained the consumer (as well as yourself)

Alright with that said ,

I'm interviewing for two positions and I'm EXCITED

Not only that but a project I've been working on is about ready to get pitched to classmates /friends and interested parties more on that later when i'm really ready to share but its film based and is about very eccentric characters . We will see what happens but I like to keep busy what can I say ?.

Listening to -Slow club -Our most brilliant friends

-AND-

-The submarines -Thorny thicket.

Could not pick one song. Goodday!